Case Study - Scaling Digital Product & 
E-commerce Delivery Through Strategic Offshore Partnership

About Sub2

Sub2 is a UK-based technology and digital solutions company delivering high-performance platforms and applications for e-commerce brands and SaaS-driven businesses. Sub2 works with clients who require scalable, reliable, and commercially robust applications, often integrated with e-commerce ecosystems such as Shopify and Magento.

Speed to market, product quality, and the ability to scale delivery without inflating costs are critical to Sub2’s business model.

The Challenge

Need for a Reliable Long-Term Development Partner Sub2 required a trusted partner capable of delivering multiple applications across web, mobile, and e-commerce platforms while maintaining consistent quality and reliability.
Ensuring Quality While Scaling Operations The challenge extended beyond application development. Sub2 needed to consistently deliver production-ready solutions, support both client-facing and internal platforms, scale development capacity without increasing UK headcount, and reduce reliance on freelancers and short-term contractors.
Managing Rapid Delivery & Complex Integrations Many projects demanded fast turnaround times, seamless integration with Shopify and Magento ecosystems, and ongoing enhancement and support alongside new product builds.
Maintaining Cost Efficiency Cost control was critical, as relying solely on UK-based development would restrict scalability and negatively impact margins.

The Solution

Long-Term Hybrid Delivery Partnership Building a strategic long-term partnership since 2016, combining continuous product development, ongoing support, and new application builds to scale Sub2’s growing client portfolio.
Multi-Platform Application Development Delivering end-to-end solutions across web, mobile, and e-commerce platforms, including .NET backend systems, Shopify and Magento integrations, and advanced analytics capabilities.
Speed, Quality & Scalable Delivery Accelerating time-to-market through offshore delivery, parallel development workflows, and consistent engineering standards that ensure production-ready quality.
Strong Collaboration & Alignment Maintaining close collaboration between leadership and engineering teams to align delivery with product goals, commercial priorities, and customer needs.
Cost-Effective Offshore Execution Providing significant cost savings through offshore development, enabling scalable growth, improved margins, and the ability to take on more client work without operational strain.

Results

Faster Time-to-Market Applications were delivered more quickly, enabling Sub2 to respond faster to client and market demands.
Improved Product Quality & Stability Clean architecture, structured development practices, and consistent engineering standards resulted in stable, production-ready applications.
Scalable Delivery Without UK Headcount Growth Sub2 scaled its development capability significantly without increasing permanent UK staffing.
Reduced Dependency on Freelancers A stable Infowave delivery team reduced reliance on short-term contractors and freelancers, improving continuity and knowledge retention.
Ability to Take on More Client Work With a dependable offshore delivery partner, Sub2 was able to confidently expand its client portfolio.
Long-Term Cost Efficiency Offshore delivery delivered significant cost savings while maintaining quality, speed, and reliability.
Clients Testimonials

The Heart-Warming Testimonies of Excellence

I am pleased to share our experience working with Infowave Solutions as a technology partner for Sub2.

From the outset, your team demonstrated a deep understanding of our requirements and delivered a robust, scalable .NET-based application complemented by a high-quality dashboard that exceeded our expectations.

The engineering quality was exceptional, featuring clean architecture, strong performance, and a clear focus on long-term maintainability. Infowave operated as an extension of our team, maintaining clear communication, proactively managing risks, and consistently delivering on time without compromising quality.

We are extremely satisfied with the outcome and would highly recommend Infowave Solutions as a trusted software delivery partner.